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Contents
About the Author ix
Preface xi
1 Influencing Others to Change 1
2 The First Four Seconds 15
3 The Delta Model of Influence 31
4 Credibility:The Pivot Point of Persuasion 57
5 The New Principles of Influence 67
6 Introduction to Omega Strategies 83
7 Framing Principles, Persuasion Techniques, and
Influential Strategies 107
8 Applying the Laws of Influence 133
9 The Influential Secret of Oscillation 159

10 Mind Reading:How to Know What They Are Thinking 169
11 I’ll Think About It 175

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